A Message from byod CEO shanda renee

As a woman with a passion to help others believe in who they are, I decided to launch my very own makeup brand, BYOD. I started my own cosmetic line not only because of my love for makeup but also because it unleashes one’s inner self – unapologetically but respectfully, all while looking beautiful. Through BYOD cosmetics, I promote self-love, self-expression, and staying true to oneself.

Read more:
Be Your Own Desire (BYOD) to Celebrate its 1st Anniversary with Exciting New Makeup - Digital Journal

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Love it!

We love it, when you love it!

I received my foundation yesterday. I am in love with this foundation you guys. It is so smooth on my skin and match me perfectly. This brand is up there with all the high end cosmetics. I originally purchase to support a women owned business in became a fan literally overnight. Ordering the concealer next. I cannot wait to try it!

Jess Lane

BYOD IS THE HOT NEW MAKEUP FOR 2020 I wear the foundation everyday I love the way it glides on smooth stays on all night I highly recommend BYOD

Kathy Howrey

Love this product; number one in my book!

Jackie White

I got the eyeshadow for my birthday and I ABSOLUTELY LOVE IT !!! it’s one of my favorites so far and I WILL buy more from BYOD soon

Nia Francis

Best foundation and lip stick EVER!!!. Ever wear red lipstick and eat a burger and the red lip stick is all over your chin.... not with Rouge (the red Lipstick) ITS BURGER PROOF!!!!

Ashley Monique

The quality of their products are amazing. I ordered the Rouge color lip stick and it never comes off, not even with wearing a mask when out and about. I absolutely love this makeup line. I'll be purchasing more products from this company #BYOD.

Makalia Hall

This foundation is the TRUTH!! Its is the only foundation I wear, the best foundation and concealer, I have ever used, and don't want to use no one else's!


Wore the foundation today and it was very amazing! Very light and looked super natural


BYOD Cosmetics

729 Grapevine Hwy #1026 Hurst, TX 76054



Mon - Fri, 10am - 9pm
Saturday, 11am - 9pm
Sunday, 11am - 5pm